by Rob D. Young • The FTC has approved its settlement with Google that addresses improper privacy disclosure during the release of Buzz. The settlement mandates additional privacy procedures, including third-party privacy audits every other year for the next 20 years.
by Dave Davies • With over a billion pageviews per day, Google Image Search can be an excellent source of traffic. However, first look at the first question, "is ranking your images beneficial to your bottom line?"
by Rob D. Young • The Google Transparency Report has been updated to include data on Government requests for user information. The new version gives both updated data for the first half of 2011 and adds the details on user data requests.
by Steve Beatty • In two years wireless customer growth has exceeded 20 percent. Did you know that the U.S. now has more wireless customer connections than people? Estimated to be 327.6 million active wireless connections in the U.S. compared to 312 million people.
by Greg Jarboe • Let's be honest, YouTube comments most reflect the sess pool side of the internet. However Adrian Holovaty realized there might be some value to extract as they count as a sort of semistructured information. So he created a search engine for insults.
by Jonathan Allen • Now advertisers can bid for calls made via any Google ad. The significant change is your bid-per-call will affect ad positions in AdWords which, in effect, means that advertisers can place bids on offline actions rather than on purely online actions.
by Miranda Miller • Google+ integration is coming to Blogger and a one-touch Circles button is being tested in search results as Google tries to lure more users into its social network. The benefit to bloggers, they say, is one identity across the web.
by Miranda Miller • Hyperlinking does not constitute libel in Canada, at least not in the Supreme Court case of Crookes v. Newton. But does this mean a blogger or other online publisher cannot be sued for linking to defamatory content? Not necessarily.
by Miranda Miller • Google nearly doubled their year-over-year spend on lobbying this quarter, forking out $2.4 million as their troubles with the Federal Trade Commission and Department of Justice continue. This year alone, Google has spent $5.9 million on lobbying.
by John Rampton • Groupon has filed a civil complaint accusing two former sales managers of taking trades secrets with them when they quit to join Google. They are accused of breaching promises to protect information including customer lists and marketing plans.
by Frank Watson • Google has made a change to the way advanced searches are done, much to the annoyance of numerous power users. Google no longer is allowing use of the plus sign (+) operator to indicate mandated inclusion in the search result offerings.
by Gareth Owen • Despite all of the teeth-gnashing and wailing, Google can do exactly what it likes. It’s their search engine and it’s the biggest one out there. All I would like to know is whether they will ditch organic results and move to an entirely paid model?
by Michael Bonfils • With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy.
by Miranda Miller • A Microsoft patent application makes possible a new kind of search, where users choose a persona for searching. You could search as your favorite musician or fashionista, though the fine print shows this could extend to diet and healthcare, as well.
by Rob D. Young • The Google MP3 store is set to launch in one to two weeks. The music store will include a song-sharing service that's integrated with Google+. At the time of launch, Google is likely to have licenses with only two of the four major labels.
by Rob D. Young • Google is working with potential partners to put together a bid for Yahoo. While Google could have plenty of motives for that bid, it may simply be joining the fray to ensure that competitors pay the maximum price for this major acquisition.
by Alex Cohen • A marketing scorecard is a single spreadsheet that compares the potential or actual ROI from all channels. It’s easy to get lost in marketing data. A marketing scorecard is a simple tool that is easily communicated throughout the organization.
by Frank Watson • Many Google executives have children enrolled in the Waldorf schools in Los Altos where computers aren't used until the 8th grade and even then only on a limited basis. Seems this double standard is popular among Silicon Valley executives' families.
by Greg Jarboe • ComScore Video Metrix data shows that 182 million U.S. Internet users watched 39.8 billion videos that month. This means 85.3 percent of the U.S. Internet audience watched online video content in September for an average of 19.5 hours per viewer.
by Rob D. Young • Google is continuing its implementation of cleaner, crisper designs with a new Gmail look and a streamlined Google Reader. While Gmail is getting some added functionality, Reader is losing many of its social features in favor of Google+ integration.
Tidak ada komentar:
Posting Komentar